Review Games to fuel explosion of downloaded apps

Posted on 3 Jul 2013 at 14:01, by Robert Jaques

The growing popularity of gaming will fuel a sharp hike in app downloads with experts predicting that, in 2017, over 160 billion apps will be downloaded globally onto consumer handsets and tablets.

Juniper Research notes that the majority of annual downloads will be in the games category, with at least 40 per cent of downloads arising from this area.

This jump, from 80 billion in 2013, is a result of many consumers in developing markets upgrading from featurephones to smartphones, and a growing number of apps downloaded at no upfront cost.

According to the Juniper report, Future App Stores: Discovery, Monetisation & Ecosystem Analysis 2013 2018, app stores will seek to improve stickiness by developing social functions for gameplay. For instance, the recently announced Google Play Game Services allows for real-time multiplayer games and leader boards across not only the Android platform but also iOS and the web.

This, coupled with an increasing number of apps which are free at the point of download, will lead to an "explosion" in the total number of apps downloaded.

Nevertheless, the challenge remains for developers to profit from their apps, as the downward pressure on pricing leaves many the only option to offer their apps for free at the point of download.

Only 5 per cent of apps will be paid for at the point of download in 2017, down from 6.1 per cent this year, the report predicts.

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