Android engineering director Chris Yerga stood up at the Google IO keynote this morning in San Francisco to introduce Google Play Music All Access, Google's new subscription music service.
"So you guys want to hear about music?" Yerga asked.
He called Google Play Music All Access "a uniquely Google approach to a subscription music service."
He said Google Play Music All Access will help guide users through a world of music without any hassle. The service will include music recommendations made by automatic algorithms as well as specially curated recommendations and playlists.
Radio without rules
It's "a music service that's about music, and the technology fades to the background," he said.
The service will make it easy to view upcoming tracks and "swipe away" unwanted tracks, which will help it compete against more restrictive services like Pandora and Spotify. Yerga called it "radio without rules."
Google Play Music All Access includes library, radio, and "listen now" features and is available for $9.99 per month today in the U.S. Google will also offer 30-day free trials, and those who start a trial before June 30 will pay only $7.99 per month.
Google Play Music All Access will be available in more countries soon, Yerga promised.
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